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FinanceCorp

Corporate rebranding and intranet development for a legacy firm.

Impact

+215% Mobile Conv.

Timeline

6 Weeks

Role

End-to-End Dev

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The Challenge

Legacy doesn't have to look old. I modernized FinanceCorp's digital face without alienating their conservative client base. The new portal streamlines 5 different legacy logins into one secure, SSO-enabled dashboard.

The Solution

I approached this problem by first analyzing the core user friction points. Utilizing my rapid prototyping framework, I iterated on distinct design directions before settling on the final architecture. The solution leverages modern caching strategies to ensure instant transitions.

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